Media marketing is a rapidly expanding and evolving field, with new ways to connect to audiences via content platforms like YouTube, Facebook and marketingstuff.net/tips-for-creating-an-effective-digital-workplace/ X. Combined with customer-relationship management tools, these channels enable companies to target specific user populations with content and promotions that resonate. Agencies that specialize in media marketing can offer services that range from social-media management to online-public-relations like reporter outreach via Twitter for earned online coverage. They also offer email campaigns to follow-up with customers who visit their websites and loyalty program members.