A well-written job posting is the first touch point between your organization and potential candidates. It is the first opportunity for your business to display your values and culture in an appealing way. A well-written job ad will attract attention to the role and your company, resulting in higher quality applications and more interviews.
Besides describing the job and listing the required skills, certifications, education or experience and the qualifications you would like to have A great job description should include important details regarding your hiring process from beginning to finish. This will ensure that both you and the applicant are on the same page about what you expect from them. It can also help prevent drop-offs, ghosting and a more fair and efficient hiring process.
Use a clear and concise language that is easy to understand for all kinds of audiences. Avoid jargons or cliches that could confuse or deter potential applicants. It’s also important to use job ads as an opportunity to promote and support your diversity initiatives, so be sure the language you use does not exclude any particular group of people.
Additionally, don’t not forget to mention the most important advantages and perks on your job advertisements. Include any benefits that your company offers such as free lunches, or an office with a beautiful view in your job description. These could be enough to convince someone to choose you over your competition. It is also important to mention any community or volunteer involvement that your company is involved in. This is a factor that many prospective employees are looking for when deciding on which company to join.